WK#1 TASK: HISTORY OF GRAPHICS / ELEMENTS AND PRINCIPLES OF DESIGN

BERNARDO, JOANNA KLEIN B.                                                                                                  MARCH 9, 2022

BMMA /  1^ST YR                                                                                                                                        WK#1 TASK

HISTORY OF GRAPHICS AND ELEMENTS AND PRINCIPLES OF DESIGN

 

·        COMPARE THE TRADITIONAL AND DIGITAL GRAPHICS

- traditional graphic design is referred to as print design like posters, book covers, magazine layouts, advertisements, package design, as well as logo and branding. Essentially, graphic designers take visual content like illustrations or photography and combine them with typography to communicate a message. while digital graphic is an electronic image that can be used for a variety of different things, however the image does not always have to be used on electronic devices as it can be printed and used. Some examples of a digital graphic are magazines, posters, logos etc..

 

·       HISTORICAL ARTIST IN PAINTING:

 

Leonardo Da Vinci, Mona Lisa, painted between 1503 and 1517.  Who’s the subject and why is she smiling? A number of theories for the former have been proffered over the years: That she’s the wife of the Florentine merchant Francesco di Bartolomeo del Giocondo (ergo, the work’s alternative title, La Gioconda); that she's Leonardo’s mother, Caterina, conjured from Leonardo's boyhood memories of her.

 

 

Johannes Vermeer, Girl with a Pearl Earring, Johannes Vermeer’s 1665 study of a young woman is startlingly real and startlingly modern, almost as if it were a photograph. Technically speaking, Girl isn’t a portrait, but rather an example of the Dutch genre called a tronie a headshot meant more as still life of facial features than as an attempt to capture a likeness.

 

 

 

 

·       HISTORICAL ARTIST IN GRAPHIC DESIGNING

 

Paul Rand  (1914 - 1996), In 1947, Rand published his book titled Thoughts on Design which contained theories and beliefs that shaped the entire future of graphic design. One of his largest points was the ideology that graphic design should be a “functional-aesthetic perfection”. The balance between beauty and practicality was one that he believed should be executed in order to make something look good while getting the message across in an effective manner.

Ruth Ansel (1938), Ansel is an American graphic designer who became one of two art directors of Harper’s Bazaar, and the first female art director of The New York Times Magazine, House & Garden, Vanity Fair, and Vogue all in one lifetime. For over 40 years, Ansel has worked with artists, photographers, and illustrators alike.

·       HISTORICAL ARTIST IN GRAPHIC IN PHOTOGRAPHY

Margaret Bourke-White – one of the early women photojournalists and photographer for LIFE magazine, she is one of my own personal heroes. If you can get your hands on a copy of the movie depicting her life (she’s played by Farrah Fawcett brilliantly) do so and watch it! She was known to be fearless (or crazy) and she created the last portrait of Gandhi hours before his assassination.

PHOTOMOSAIC

 

What I can say about this photo that I made, actually the photos that I’ve attached in that photo is just random photos, but I think, all the elements and the principles is already in there. All the line, shapes, color, value, form, texture, space, balance, contrast, emphasis, movement, pattern, rhythm, and the unity. Because it’s just a random photos.